Privacy Policy

If you wish to disable cookies, please read the Cookie Policy below.

This privacy notice explains how personal information is collected and used.

By providing personal information, you consent to the use of it in accordance with the conditions of this notice. In keeping with data protection legislation, personal information will not be kept longer than necessary.

This Privacy Policy may be updated from time to time but the most current version will always be at By continuing to access or use the Services (this website, lessons or online course), you agree to be bound by the revised Privacy Policy.

If you have any questions about this privacy notice, please email or use the contact form.

Personal information may be collected in the following ways:

Personal information given directly

Examples include:

– Enquiring about Improve Your Accent in person, through the website, via email, through the post, via social media, via text (including WhatsApp and other messaging apps) or by telephone.

– Purchasing the Online Course or lessons.

– Signing up to the newsletter or updates/promotion emails.

Personal information given indirectly

When you engage with Improve Your Accent’s social media accounts, personal information may be obtained through your use of platforms such as Facebook, Twitter, Instagram or LinkedIn, depending on your settings or the privacy notices of these social media and messaging services. To change your settings, please refer to their privacy notices which will tell you how to do this.

When you visit the Improve Your Accent website or social media pages

When you visit the Improve Your Accent website, general information is gathered about how you use it, as well as information about the type of device you are using to access them (e.g. phone, tablet, PC). This data helps to create a better online experience for you; for example, make it easier for you to find what you’re looking for or fix elements that make the website difficult to use.

Cookies (text files that a web browser stores on your device which track, save and store information, and may or may not expire when you close your browser) are used to understand how you interact with the website and help improve how it works. See the Cookie Policy below for more information.

Relevant personal information is collected via the website contact form or provided by you via email or other means. This may include (but isn’t limited to) your name, native language/accent, and contact details.

When purchasing a product from the website (such as private lessons or the online course), personal information, payment and transaction data will be collected and sent to payment providers Stripe, Braintree or PayPal. The website ensures that payments are always made securely via https://. After a transaction, your payment information will not be stored on our servers.

During lessons, audio recordings may be made of you speaking. You may provide personal information during these recordings, however these recordings will never be given or sold to any third-party without your explicit consent.

If you sign up for the course, your email address, name and native language will be collected and sent to

If you tick the box on the course registration page for the newsletter or updates/promotions, then your email address, name and native language will be collected and sent to either or These are the mailing services used for course notifications.

If you sign up for my newsletter, your email address, name and native language will be collected and sent to

If you register for a live class as part of the online course, your name, email address and native language will be collected by Your personal details (name, email, native language) will not be revealed to other attendees during the class. Your webcam/microphone will be switched off by default (unless you have been picked to participate as a student). But if you post a question in the chat, your first name will be visible to other attendees. By applying to be a participating student in the class, you agree to sharing your webcam/audio stream and your first name/native language with other attendees/course subscribers. You also agree to a recording of the lesson (which will include your first name/native language) to be posted in the course for current and future subscribers to watch at any time.

Hotjar is also used in order to better understand users’ needs and to optimise the service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices. This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.

If you sign up to the Improve Your Accent Community platform on Discord, then your Discord ID, username, profile picture (avatar + banner) and email address are shared with this course. No information from this course is shared with Discord. As with any other social network, it’s important that you don’t share personal information with users you don’t know. You can choose your username and whether to have a profile picture or not. Please note that your microphone will turn on automatically if you select the chat with voice channel. Your video will turn on if you select the video button in this channel.

Personal information is used to provide support for services you have requested and to process orders of products or services (e.g. online course or lessons).

Personal information is also used for administrative purposes (such as accounting) or to inform you of any updates/changes to services or policies.

If you explicitly consent to opt-in to the newsletter or updates/promotion emails, then personal information will be used to contact you.

If you would prefer that your personal information is not used in this way – or you want to change how you hear from Improve Your Accent, then please email or use the contact form.

Personal information is retained for as long as reasonably necessary for the relevant activity, as well as for any legal or regulatory requirement.

If you signed up for the newsletter or updates/promotion emails, you have the option to unsubscribe at any time.

What are cookies?

Cookies are small files either saved to the user’s computer hard drive or that expire when you close your browser. They track, save and store information about the user’s interactions and usage of the website. This allows the website, through its server, to provide users with a tailored experience.

When you visit Improve Your Accent, data is collected from your device (e.g. computer, smart phone or tablet) through the use of cookies. They are used to improve your experience of the website. The first time you visit the website on a device, you will be asked whether you accept the use of all cookies or not. If you click reject, only cookies that are necessary for the running of the website will be used.

Can I disable cookies?

You can block or delete cookies, but note that this may affect your experience of using the website.

The settings you change only apply to the device on which you change them. If you would like to opt out of cookies on all your devices, you should change the settings on each device individually.

Most browsers will allow you to:

  • See what cookies you’ve got and delete them on an individual basis
  • Block third party cookies
  • Block all cookies from being set
  • Delete all cookies when you close your browser

If you block cookies completely, many websites will not work properly and some functionality on these websites will not work at all. When you delete all cookies your preferences will be lost.

These links (accurate as of December 2022) will take you to instructions of how to manage cookies for each browser:

Google Chrome



Safari iOS



Data protection legislation allows you to request a copy of the personal information relating to you which is kept by Improve Your Accent. You can also let Improve Your Accent know if your contact details have changed, you would like to be removed from the mailing lists, or if you would like your account to be deleted from the online course.

Please email or use the contact form.